Short, practical notes on building software, shipping fast websites, and making brands that stick — written by the people who do the work.
The honest answer is usually “not the one you think.” Here's how we decide with clients before a line of code gets written.
You can spend months on new features, or you can shave two seconds off your load time. One of these reliably makes you money.
A logo is one word in a much longer sentence. Here's what actually keeps a brand looking like itself everywhere it shows up.
