ROAS—Return on Ad Spend—is one of the most critical metrics in digital marketing. It tells you how much revenue you’re earning for every rupee you invest in advertising. But here’s the catch: while it’s easy to understand in theory, measuring ROAS accurately across industries is notoriously tricky.
At Tech Diqode, we help businesses go beyond surface-level metrics to truly understand their digital performance. Because ROAS isn’t just a number—it’s a reflection of strategy, execution, and customer behavior.
Why ROAS isn’t one-size-fits-all
Every industry operates with different customer journeys, price points, and marketing cycles. For example:
E-commerce brands may see an average ROAS of 4:1 or higher, depending on product price and ad platform.
Real estate or B2B services often have longer sales cycles, meaning their ROAS may appear lower in the short term—but deliver more value over time.
Software companies may prioritize lead generation over direct sales, complicating how ROAS is tracked and attributed.
This is why comparing your ROAS to a general industry average can be misleading. What matters most is whether your ads are meeting your specific goals, whether that’s conversions, leads, or brand awareness.
Attribution is the real challenge
ROAS is only as accurate as the attribution model behind it. If your business isn’t tracking conversions across multiple touchpoints—website visits, social media engagement, follow-up emails—you’re probably underreporting your true return.
That’s where we come in. At Tech Diqode, we help brands set up full-funnel tracking, link ad spend to real business outcomes, and ensure no data is lost between clicks and conversions.
How to approach ROAS smarter
Instead of chasing industry averages, focus on your baseline and optimize from there. Ask:
What ROAS is realistic based on your product margin?
Are you tracking cross-platform results accurately?
Are your campaigns aligned with your business goals (brand awareness vs. conversions)?
We help you create custom dashboards and reports that give you clarity—not confusion—so you can make better marketing decisions.
“ROAS isn’t just about ad spend. It’s about understanding the journey from the first impression to the final action—and everything in between.” — Team Tech Diqode
Make every rupee count
Understanding ROAS doesn’t need to be complicated—but it does need to be customized. With the right tools, tracking, and strategy, you can get a clearer picture of what’s working and where to scale.
📊 Let’s measure smarter. Optimize stronger.
👉 Talk to Tech Diqode about your marketing ROI
