Google’s core updates are known for shaking things up—and the March 2023 update was no exception. As always, the algorithm changes weren’t just about rankings; they were about refining how Google evaluates quality, authority, and user experience across websites.
At Tech Diqode, we don’t just build stunning websites—we build search-smart digital platforms that adapt to algorithm shifts and prioritize long-term visibility.
What changed in March 2023?
The update focused heavily on content depth, site usability, and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). Websites that had thin, duplicated, or keyword-stuffed content saw dips, while those with well-structured, helpful, and original content saw a rise.
Other key areas impacted included page speed, mobile responsiveness, backlink quality, and content freshness—all of which play a huge role in our custom website design and SEO strategy services.
Who were the winners?
Websites that invested in high-quality content, consistent updates, and clear brand authority saw the biggest gains. Brands that focused on user-first content—blogs that solve real problems, pages that load fast, and designs that prioritize UX—were rewarded.
Educational sites, niche blogs, and brands with authentic voice and depth performed well. At Tech Diqode, we help brands scale with content strategies that are not only SEO-optimized but also aligned with your identity, tone, and audience intent.
Bonus: Sites built on a solid technical foundation (fast load times, optimized code, mobile-friendly) saw additional boosts. That’s why clean development and smart design go hand-in-hand with our approach.
Who were the losers?
Sites that relied too heavily on AI-generated content, lacked clear authorship, or used outdated SEO tactics (like keyword stuffing or link farming) were hit the hardest. Many pages dropped in rankings simply because they didn’t deliver true value to the user.
“Your website isn’t just a content hub—it’s your brand’s voice online. If it’s not built on value and credibility, no update can save it.” — Tech Diqode Team
Want to future-proof your website?
Search engines evolve constantly, but smart strategy is timeless. Whether you’re redesigning your website, creating branded content, or developing a scalable software platform, we’ll ensure your digital presence is both secure and search-friendly.
🚀 Let’s build a website that ranks, converts, and grows.
👉 Book a strategy call with Tech Diqode
